Goal: Improve User experience for the Playlist function of the Spotify music App.
Research: Interviewed six users and identified their Pain Points when using the Spotify App. Age Group: 28-35 Device: 90% iPhone Frequency of Use: 4-6 Hours per day Needs: Make it easier to create, edit and use playlists.
PAIN POINTS: • can’t recognize playlist by looking at the artwork, and thumbnails of 4 images per album too small to read • endless scrolling to find a playlist on the PLAYLIST main page • can’t create a playlist directly from the PLAYLIST main page • can’t delete a song directly from my playlist • can’t share a song directly from my playlist • can’t access Radio (media search function) directly from my playlist • can’t organize my playlist songs • can’t add a song from one of my playlists directly to another of my playlists • too many clicks and steps to do any of the actions mentioned above
SOLUTIONS • replaced the 4 thumbnails image with a single image of the album cover from the last song added • added option to view each playlist in tiled or list format on the PLAYLISTS main page • added Create a Playlist icon to the PLAYLISTS main page • made all actions accessible in each of my playlists by swiping a song to the left, then pressing the desired icon. See the location of these icons highlighted in the image below.