This was a challenge because there is so many brands selling limoncello. I studied new approaches for the branding.
Date: June 18, 2016
Entrepreneur Natasha Kedel business consisted of the production of limoncello. After continuous success amongst loyal clients and word-of-mouth marketing, she was ready to take her business to the next plateau. I started from the naming itself to the completion of the whole identity. She wanted something simple, elegant but a little bit playful at the same time.