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MONIJARA

LOGO DESIGN | BRANDING | PRINT

1. Case study

My study was her paintings. You can't just walk by her paintings. The minute you see her paintings it grabs you in a very deep way. You want to understand the emotions you feel.

2. Result

My approach to the branding as a whole was to create the same emotion you get once you see her paintings. The logo design is intricate. All the letters are connected. You have to stop and take a minute to read what it says.

3. Experience

I was fascinated with the project as a whole. I had access to her studio and her paintings. Huge paintings hanging on the wall. It was very moving to have met her.  
















Project Details

Client:MONICA jaramillo

Date:March 17, 2015

 

Monica an incredible artist who has been exploring the tension between abstraction and figuration which opened a range of new possibilities, apparent in the diversity of these artists and the subjects and techniques they pursued. My approach was to create something ambiguous that describe her as an artist and as a person. Elegant, simple and interesting.
48
Hours
172
Pixels used
32
ice-tea Cups
147
Great Ideas

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