The Libre App was developed from concept to completion including the brand and logo. This App helps a user find a company that makes car rental experience as comfortable as possible. To create this App I first had to understand what aspects of car rental troubled users. The most important purpose of an App is to create a better user experience. This Case Study was designed to create a better user experience when renting a car.
First I researched rental companies and clients: • Why do users rent cars? • What do users need? • What are user pain points? • What are users doing at this time? • What prevents users from accomplishing their goals?
What I learned: Most of the time users give up on renting a car because of cost, distance to car pick-up facility, long lines, excess paperwork, condition of the car.
I used the following elements in the solution: • keyless car rental • door-to-door service • fast check out • simplify rental options (2 choices only—Basic or Luxury) • no extra/hidden fees • unlimited mileage • 24/7 roadside assistance • what they see is what they pay